2011-01-07

與 Dave Smith 會面 - Part 3

與 Dave Smith 會面 - Part 3
Meeting with Dave Smith - Part3

在我手上是加州迪士尼樂園的第一本遊園指南。背後的意念是,華特迪士尼先生希望賓客可於開幕日當作紀念品帶回家。
Here we have the very first guide book for Disneyland in California. Walt Disney wanted people could buy it as souvenir on the opening day.

但工程到開幕日前仍未竣工,他們未能為樂園拍攝實景。所以在這遊園指南裡全都是遊樂設施的假想圖。
But the construction was taken place right on until opening, there is no chance to get into park to take photographs. So all of the illustrations in the guide book are drawings at what the attraction is going to look like.
 
華特迪士尼先生曾經提及,他打算為這遊園指南標一個便宜的價格。讓所有賓客也可負擔得起,然後帶它回家並放在枱上。那麼,他們的親友及鄰里翻開閲覽時,心裡也會立刻想到訪樂園。當時的售價為25美仙。
Walt Disney also said I want this to be very inexpensive. So everyone will buy one, and they will take it home and they will put it on the table in their house. Their friends, their relatives and their neighbours will see it and they will all go to Disneyland too.
It was sold at USD 25 cents.

當然,生產的成本比售價還要高。但華特迪士尼先生在市場學的天份,令他知道價格低才可令指南大眾化。
Of course it causes a lot to publish this, but Walt Disney was very smart when he came to Marketing. He realized that if this wasn’t expensive, everyone would buy one.
 
當他們一有機會,他們便找攝影師到樂園拍攝實影。因此,第二本的遊園指南因而在1955年秋季面世,即樂園開幕後不久。值得一提的是,樂園看起來頗為荒蕪,樹木還在生長期。(大笑)
As soon as they had a chance they got a photographer into the park and started to take some photographs. So this is the second version of the Disneyland guide book. It was from the fall of 1955, a few months after the opening. By this time of course they had a chance to get in and take some pictures. Looks very bare, the trees hadn’t grown yet. (Laughing)
 
來到香港迪士尼樂園,不得不提這裡的景色令人讚嘆。這裡的草木都是預先種植並等待完全成長後才移植到樂園,跟加州迪士尼樂園開幕時不同。
The one thing that impressed me so much about Hong Kong Disneyland is, as I was walking around the park yesterday, how beautiful the landscape is. They, obviously, got trees are that already grown up and planted, which they didn’t do it in Disneyland

續待
To be continued…

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